New Village Media

Web Solutions

Enhanced List Manager (ELM)

New Village Media's ELM is a complete email marketing system.

From building a list and creating personalized newsletters, to measuring campaign results and sending automated follow up emails -- ELM will help you manage it all from your own Web site. This application is an essential tool for anyone who is serious about creating, capturing and maintaining an offline audience, and will help you increase traffic to your Web site.

ELM is offered as a low-cost Software as a Service (SaaS) solution that you control. It is designed to assist you to stay in touch with your customers, without flooding them with information they don't want. ELM is written in PHP and uses an SQL database for storing the information that may include geographic or topic interest personalization.

ELM includes such advanced features as:

• Professionally designed email templates that have been tested to work with all email clients including Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc. You can use these templates to design a custom email template for your company or you can use your existing email template.
• Email Campaign Scheduling. After you create your email campaign, it can be sent now or can be scheduled to send at any time in the future using ELM's built-in scheduling wizard. You can even be notified automatically via email when sending starts and finishes.
• One-to-one personalization. Create an unlimited amount of "custom fields" that your subscribers can fill out, such as first name, sex, salary, etc. You can then use these to personalize your emails, which has been proven to increase reader response rates by as much as 600%!
• Complete Campaign and Link Tracking Reports. For each email campaign you can see exactly how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and more. ELM's campaign reporting features are simply unmatched.
• Guaranteed "clean" subscriber lists. ELM can automatically send out confirmation emails to adhere to double-optin standards, keeping your subscriber list free of errors and bad email addresses.
• Create emails in text, HTML or "multi-part" (text and HTML) formats. ELM will make sure that your subscribers email client automatically shows the format that is best suited for their PC -- automatically!
• Automatic link tracking. All links in your newsletter can be tracked for click-through stats which you can then view and download.
• Powerful targeted sending. Use ELM's built-in targeting to send emails only to subscribers who match certain criteria -- for example, only send an email to female list members over the age of 40 from California.
• Easy to use HTML editor. Create your HTML newsletters using the integrated WYSIWYG (What you see is what you get) HTML editor and create rich text, links, lists, etc directly through your web browser.
• Link Tracking, Open Tracking and Embedded Images. For each email campaign you can enable/disable link click tracking and email open tracking. You can also embed images as attachments along with each email so recipients aren't prompted to display images by their email client.
• Import subscribers from an existing database. Simply supply the database login details, choose which fields to map and ELM takes care of the importing.
• Integrated, Automatic Bounce Handling. ELM makes it easy to remove bad email addresses from your subscriber lists with its built-in bounce handling engine. Simply setup an email account to accept bounced emails when you send a campaign and ELM takes care of the rest.
• Send Hundreds of Thousands of Emails. ELM was designed from the very beginning to be able to support the sending of hundreds of thousands of emails without crashing or without any problems - such as duplicate sending. We spent months building and testing just this one part of ELM to make sure it was rock-solid. No competitors can match ELM's stability.
• 100 Page User Guide. We spent weeks working on an incredibly detailed end user guide that shows you exactly how to use every single feature in ELM. When you order your installation you get a copy of the guide.

We can have install ELM for your use in less than a week. Call your sales representative now to arrange an online demonstration of all of its powerful features.

© 2007 New Village Media