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Yahoo or Google for Online Advertising?

in Search Engines July 14, 2009

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Nielsen's Netview June report includes the top 10 Web sites in terms of traffic and time spent. Interestingly, while Google tops Yahoo in total viewers by 14 million, the average viewer spent more than twice as long on Yahoo than Google (3.25 hours vs. 1.75 hours).

Although the best online advertising campaigns include a variety of opportunites but too often we only hear about Google. If you haven't recently done a test with Yahoo, it may be time.


Continue reading "Yahoo or Google for Online Advertising?"

How you spell it makes a difference

in Search Engines July 02, 2008

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Do you email or e-mail? Do you use Webmail or Web mail? Do you write a Weblog, a Web Blog or just a Blog?

As new words are increasingly used on the Internet, how you spell them makes all the difference as to whether you can learn more about the subject.

For example, asking about "E-Mail" on Google produces 53.8 million results. But if you query "Email," the results multiply to 648 million. "Web mail" produces 5.43 million and webmail, 13.5 million. And is this a Blog (179 million) or a News blog (18.4 million)?

Is this more than an exercise in trivia? With thousands of companies advertising online marketing assistance, how you spell the words of your message becomes critically important.

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