New Village Media

Nielsen's Netview June report includes the top 10 Web sites in terms of traffic and time spent. Interestingly, while Google tops Yahoo in total viewers by 14 million, the average viewer spent more than twice as long on Yahoo than Google (3.25 hours vs. 1.75 hours).

Although the best online advertising campaigns include a variety of opportunites but too often we only hear about Google. If you haven't recently done a test with Yahoo, it may be time.